So far ...

You want to find a hot niche in a larger market. Then you want to design a website with great content to meet the needs of the niche community for information about that subject. But just give them enough of the free information to wet their appettites. You will want to sell them more. This should also be keyword rich so that visitors can find you through the search engines. In this website you should provide them a means to optin for more information to capture their personal information (name, email). You can then try to sell them products and services. Either through Adsense type ads, affiliate programs and products, or your own products and services. If you are using your opt-in lists correctly, there will be greater, backend sales in the future as your customers feel more comfortable with you. It’s with these backend products that the most money will be made in the long run.

The Next Step is to Create More Products

Lets look at this example:

You got your visitor to opt in to a special email course on "How to Loose 10 Pounds in 10 Days". Each day, your opt-in list gets an email detailing what to do that day. The first three days they get a lot of good information of how to loose the pounds. Plus they get an exercise each day. This could be an additive thing with the exercises. Adding a new one each and every day.

On day two, you include an ad for the purchase of a special report on "How to Tuck Your Tummy". Fairly inexpensive. On Day four you offer them an ebook on exercise entitled "Two Minute Exercise Routines and How to Loose Weight With Them". Costs a bit more.

On day six you begin giving the list information about diet and how to eat properly to loose weight. You keep adding exercises and now you’re offering an ebook on "7 Ways to Speed Up Your Metabolism". You continue sending them diet information and include an ad for a "Low Calorie Cookbook".

Day eight you send them exercise information and more good dieting tips. You also include an ad for "Walking Your Way to Better Health", an ebook that combines walking exercises with a special diet for those that are more into walking than a routine exercise program.

On the days you aren’t including ads, you are sending them solid information on exercise, diet, and other aspects of weight loss. And encouraging remarks. Day ten caps it all off. The final day of exercise routines. The last of your weight loss tips. And an offer for a book called 'Yoga for Beginners'. This book will give them exercises that will maintain their weight loss into the future and keep them limble into old age.

But, that’s not the end of it. On day twelve or thirteen, you send them an email commending them on their weight reduction and restating all the offers you have given them during the email course.

But you want to keep in touch and sell them more products in the future. So it still isn’t over. In this email, you ask your customer if they want to sign up for your special weight loss newsletter. If they want to, you direct them through a link to your newsletter opt-in page. Once they’re on that list, you’ve captured them for life. Remember that you should include unsubscribe comments and a link to do so with each email to satisfy the anti-spam laws.

The backend products in the above example are called 'template products'. Template products are created by taking a niche and breaking it up into smaller sub-niches, then addressing each of these with a specific product to meet the needs of that community. The formula for these template products are to write general information on the topic. Narrow it down to a specific area of information. Put in niche specific resources (some free and some you sell) and links to references and further information.

You’ll find if your niche is one of your areas of interest or hobbies, you’ll be more credible. People will sense your affinity to them. You’ll be able to answer emails from your customers with more believability. People will trust that you know what you’re talking about and be more willing to do business with you.

If you don’t know much about your niche and you’re just trying to make some money, you it will show and you won’t make what you desire. In this case, know someone who is excited about the niche and make a deal with them. Give them some of the profits for helping you.

Where’s the Product to Sell?

If you’re a niche marketer, the products come naturally. They fulfill a need that the niche community wants to have filled. They can be informational products that are written or software products. Whatever will fulfill a need or want of that particular niche. Your niche will dictate what you will develop and sell. The sky is the limit as long as you’re satisfying some desire with it.

The ideas for these products will come from your niche market research. I find them when listening in on forums and groups. I find them through magazines that are tailored to my niche. I find them surfing online. Everywhere, even through listening to friends at parties. You’d be surprised!

The product you market to your website visitors doesn’t have to be your own. You can market with adsense links and set up your site to display the most relevant and enticing ads. You can market someone else’s products or services through affiliate marketing. Or you can create your own products or services that are more successful profit wise. I prefer multi-income streaming. Not placing all my eggs in one basket. So, I prefer all three types of products. Adsense ads for those that don’t trust me, affiliate marketing when I can’t afford to develop a comparable product of my own, and my own products (especially when it comes to information).

If you’re going to maximize your profits online, you need to:

1. Find a hot market and a narrower niche within it
2. Create an informational, content-driven, keyword rich website to get traffic
3. Gain customers and get them to opt-in to an offer
4. Create a front end product for the first sales
5. Create a series of backend products and sell into the future
6. Start all over in a new niche market

Niche marketers know that they have to keep expanding into new niches to keep the profits flowing. Once you’ve developed your niche, don’t go idle. Move on and develop a new one for further profits. Learn from your previous experience and become even better in the new niche.

You are looking for a steady income and the internet is fickle. You need to create as many websites around as many niches as it take to get you to the lifestyle that you desire. But do it slowly and build up quality websites for each niche. These will be enduring in the internet world if you do them properly.

Jim Bruce has been making his own web sites and marketing online since 2000. He brings the expertise of experience to his web site design and online business writings. You can find out more about starting your own web site and online business at http://www.ristvinmarketing.com